An appeal to all dog owners

We are happy to spend an extra euro or two on our dog. We go in search of the best food, the best place to sleep or the best vet for him. Of course, because our dog is no longer just a pet - he is our loyal companion, our best friend, our great love.

You might think that the dog was lucky when he set out on this journey some 50,000 years ago - when, out of the woods, he approached us humans. He became our protector and we fed him. He became our friend and we gave him a place in the house. He became our listener and we gave him love.

A give and take, then.

But like him, many other animals also give:

The cow gives us milk, her calf, her skin, her meat, The hen gives us eggs, her chicks, her meat, or The pig gives us a cutlet, The goose a soft pillow, and The snake a fancy handbag.

But what do we give? A place in a cold hall, a cramped cage, food measured according to high performance? There is no give and take here, no love, no justice. As dog lovers, shouldn't we be animal lovers? Shouldn't we be committed to ensuring that not only dogs, but also cows, pigs and geese are doing well? We are not talking about whether we should not help ourselves to their meat and milk - no. We are talking about the fact that we need to take a big step towards justice between animal species. It is unacceptable that over 900,000 tons of beef are fed to our dogs every year. Cattle are tortured to fill dogs' stomachs.

Not only we, but also our dogs live in surplus.

In the 50,000 years of its domestication, a dog has never received as much meat as it does today. Even pure, wild carnivores don't eat meat every day. In the 1990s, well-known dog foods contained around 4% meat by-products.

So if we manage to reduce our dogs' meat consumption, and ours too, then we will create a better life for the thousands and thousands of animals out there who barely have room to turn around in their place.

We alone decide how our animals are doing.

If you replace your meaty dog food with a can VEGDOG just once a week, at the end of the year you will have fed 20 kg less meaty dog food. With 8.8 million dogs in Germany, we could therefore save 176,000 tons (=176,000,000 kg) of meat-based dog food per year with one can VEGDOG per week.

Every can counts.