Privacy policy

Introduction

With the following privacy policy, we would like to explain to you what types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as z.B. our social media profiles (hereinafter collectively referred to as "online offer")

The terms used are not gender-specific.

As of March 28, 2024

Created with the data protectionGenerator.deof Dr. Thomas Schwenke

Overview of contents

• Einleitung
• Verantwortlicher
• Overview of the processing
• Maßgebliche Rechtsgrundlagen
• Sicherheitsmaßnahmen
• Transfer of personal data
• Data processing in third countries
• Deletion of data
• Use of cookies
• Geschäftliche Leistungen
• Providers and services used in the course of business activities
• Zahlungsverfahren
• Provision of the online offer and web hosting
• Contact and request management
• Cloud-Dienste
• Newsletters and electronic notifications
• Web analysis, monitoring and optimization
• Onlinemarketing
• Kundenumfragen
• Presence in social networks (social media)
• Plugins and embedded functions and content
• Management, organization and auxiliary tools
• Change and update of the privacy policy
• Rights of data subjects
• Begriffsdefinitionen

Responsible person

younikat GmbH
Am Weißbach 66
82396 Pähl, Germany

E-Mail-Adresse:

kundenservice@vegdog.de

Impressum:

https://www.vegdog.de/pages/impressum

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

• Inventory data
• Payment data.
• Location data.
• Kontaktdaten.
• Inhaltsdaten.
• Contract data.
• Usage data.
• Meta, communication and process data.
• Image and/or video recordings.
• Event data (Facebook).

Categories of data subjects

• Kunden.
• Beschäftigte.
• Interested parties.
• Communication partners.
• Nutzer.
• Business and contractual partners.
• Persons depicted.

Purposes of the processing

• Provision of contractual services and customer service.
• Contact requests and communication.
• Security measures.
• Direct marketing.
• Reach measurement.
• Tracking.
• Office and organizational procedures.
• Remarketing.
• Conversion measurement.
• Click tracking.
• Target group formation.
• A/B-Tests.
• Managing and responding to requests.
• Content Delivery Network (CDN).
• Feedback.
• Heatmaps.
• Marketing.
• Profiles with user-related information.
• Provision of our online offer and user-friendliness.
• Information technology infrastructure.

Relevant legal bases

The following is an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.

• Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
• Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
• Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
• Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. It also regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a full IP address is not required, the IP address is shortened (also known as "IP masking"). The last two digits or the last part of the IP address after a dot are removed or replaced by placeholders. The purpose of shortening the IP address is to prevent or make it much more difficult to identify a person by their IP address.

TLS encryption (https): To protect your data transmitted via our online offering, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer of personal data

In the context of our processing of personal data, data may be transferred to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include z.B. service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data transfer within the group of companies: We may transfer personal data to other companies within our group of companies or grant them access to this data. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate business and commercial interests or takes place if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or a legal permission exists.

Data processing in third countries

If we process data in a third country ( d.h, outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent permitted for processing is revoked or other permissions cease to apply ( z.B. if the purpose for processing this data no longer applies or it is not required for the purpose). If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted to these purposes.D.h, the data will be blocked and not processed for other purposes. This applies z.B. to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Our data protection notices may also contain further information on the retention and deletion of data that applies primarily to the respective processing.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. Z.B. to store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used on an online offer. Cookies can also be used for different purposes, z.B. for the purpose of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows.

Notes on consent:We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary in order to provide the user with a telemedia service expressly requested by them (i.e. our online offer). The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Notes on legal bases under data protection law:The legal basis under data protection law on which we process users' personal data with the help of cookies depends on whether we ask users for their consent. If users give their consent, the legal basis for processing their data is the consent given. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests ( z.B. in the commercial operation of our online offering and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing procedures.

Storage period:A distinction is made between the following types of cookies with regard to the storage period:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (z.B . browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that they can be stored for up to two years.

General information on revocation and objection (opt-out):Users can revoke the consents they have given at any time and also object to processing in accordance with the legal requirements in Art. 21 GDPR. Users can also declare their objection via the settings of their browser, z.B. by deactivating the use of cookies (although this may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.infoand https://www.youronlinechoices.com/

Further information on processing operations, procedures and services:

• Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which the consent of users to the use of cookies or the processing and providers mentioned in the cookie consent management procedure can be obtained, managed and revoked by users. The declaration of consent is stored so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. Consent can be stored on the server and/or in a cookie (so-called opt-in cookie or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: Consent may be stored for up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used.
• ccm19: Cookie consent management; Service provider: Papoo Software& amp; Media GmbH, Auguststr. 4, 53229 Bonn, Germany; Website: https://www.ccm19.de/;Privacy Policy: https://www.ccm19.de/datenschutzerklaerung.html;Further information: A pseudonymous user ID with the consent status is stored.

Business services

We process data of our contractual and business partners, z.BCustomers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contractual partners (or pre-contractual), z.Bin order to answer inquiries

We process this data in order to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and efficient business management and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights ( z.B. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing,z.B. for marketing purposes, as part of this privacy policy.

We inform the contractual partners of which data is required for the aforementioned purposes before or during data collection, z.B. in online forms, by means of special marking ( z.B. colors) or symbols (z.B. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, d.h. in principle after 4 years, unless the data is stored in a customer account, z.B. as long as it must be kept for legal reasons of archiving. The statutory retention period is ten years for documents relevant under tax law and for trading books, inventories, opening balance sheets, annual financial statements, the work instructions required to understand these documents and other organizational documents and accounting records, and six years for commercial and business letters received and reproductions of commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report was prepared, the commercial or business letter was received or sent or the accounting document was created, the record was made or the other documents were created.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

• Types of data processed: Inventory data (z.B . Names, addresses); Payment data (z.B. Bank details, invoices, payment history); Contact data (z.B. Email, telephone numbers); Contract data (z.B. Subject matter of the contract, term, customer category); usage data (z.B. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status).
• Persons concerned: Customers; interested parties; business and contractual partners.
• Purposes of processing: Provision of contractual services and customer service; Security measures; Contact requests and communication; Office and organizational procedures; Managing and responding to inquiries; Conversion measurement (measuring the effectiveness of marketing measures); Profiles with user-related information (creating user profiles).
• Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Customer account: Contractual partners can create an account within our online offering ( z.B. Customer or user account, "customer account" for short). If the registration of a customer account is required, contractual partners will be informed of this as well as of the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration process and subsequent logins and use of the customer account, we store the IP addresses of customers together with the access times in order to be able to prove registration and prevent any misuse of the customer account. If customers have terminated their customer account, the data relating to the customer account will be deleted, unless their retention is required for legal reasons. It is the customer's responsibility to back up their data when the customer account is terminated;legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
• Wishlist/wish list: Customers can create a product/wish list. In this case, the products are stored as part of the fulfillment of our contractual obligations until the account is deleted, unless the product list entries are removed by the customer or we expressly inform the customer of different storage periods; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
• Customer loyalty program/customer card: We process customer data as part of our customer loyalty program for the purpose of fulfilling the services provided to participating customers as part of the customer loyalty program. For this purpose, the information collected from customers and, where necessary, marked as such, is stored in a customer profile. Information about the use of the customer loyalty program and the use of the associated services and benefits is also processed in the profile and, only if necessary for the aforementioned purposes, passed on to third parties ( z.B. executing service providers). The customer profiles are deleted after termination of participation and only archived with the respective data to the extent that this may be necessary for legal retention purposes or the fulfillment of legal (up to 11 years in the case of tax information from the end of the year of its creation) or contractual claims (up to three years from the end of the year of termination);legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
• Economic analyses and market research: For economic reasons and in order to be able to identify market trends, wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, interested parties, customers, visitors and users of our online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research ( z.B. to determine customer groups with different characteristics). If available, we may take into account the profiles of registered users, including their detailsz.B. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of the users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously ( z.B. as summarized data);legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Shop and e-commerce: We process the data of our customers to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required details are indicated as such in the order or payment process. comparable acquisition process and include the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Providers and services used in the course of business activities

We use additional services, platforms, interfaces or plug-ins from third-party providers ("services" for short) as part of our business activities in compliance with the legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.

• Types of data processed: Inventory data (z.B . Names, addresses); Payment data (z.B. Bank details, invoices, payment history); contact data (z.B. e-mail, telephone numbers); content data (z.B. entries in online forms); contract data (z.B. subject matter of contract, term, customer category).
• Persons concerned: customers; interested parties; users (z.B . website visitors, users of online services); business and contractual partners; employees (z.B. employees, applicants, former employees).
• Purposes of processing: Provision of contractual services and customer service; Office and organizational procedures.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Zahlungsverfahren

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as z.B. the name and address, bank data, such as z.B. Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sum and recipient-related data. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. D.h.we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the terms and conditions and data protection information of the payment service providers.

The payment transactions are subject to the terms and conditions and the data protection notices of the respective payment service providers, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other rights of data subjects.

• Types of data processed: Inventory data (z.B . Names, addresses); Payment data (z.B. Bank details, invoices, payment history); Contract data (z.B. Subject matter of the contract, term, customer category); usage data (z.B. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); contact data (z.B. e-mail, telephone numbers).
• Persons concerned: customers; interested parties.
• Purposes of processing: Provision of contractual services and customer service.
• Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

• Google Pay: Payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://pay.google.com/intl/de_de/about/;Privacy Policy: https://policies.google.com/privacy.
• Klarna/Sofortüberweisung: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.klarna.com/de;Privacy Policy: https://www.klarna.com/de/datenschutz.
• PayPal: Payment services (technical connection of online payment methods) ( z.B. PayPal, PayPal Plus, Braintree);Service provider: PayPal (Europe) S.àr.l . et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.paypal.com/de;Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
• Shop Pay (Shopify): Payment services (technical connection of online payment methods); Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor,1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.shopify.de;Privacy Policy: https://www.shopify.de/legal/datenschutz.

Provision of the online offer and web hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

• Types of data processed: Usage data (z.B . websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); Content data (z.B. entries in online forms); Image and/or video recordings (e.g. photographs or video recordings of a person).
• Persons concerned: Users (z.B . Website visitors, users of online services); business and contractual partners; persons depicted.
• Purposes of processing: Provision of our online services and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).); Security measures; Content delivery network (CDN); Office and organizational procedures.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host"); Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used for security purposes, z.Bto avoid overloading the servers (in particular in the event of abusive attacks, so-called DDoS attacks) and to ensure the utilization of the servers and their stability; legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
• shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online stores, websites, their offers and content, community elements, purchase and payment processes, customer communication as well as analysis and marketing; Shopify uses the CDN services Shopify CDN and Shopify Cloud to provide the web content. Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Service provider: Shopify International Limited, Victoria Buildings, 2. Floor,1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.de;Privacy Policy: https://www.shopify.de/legal/datenschutz.
  shopify itself uses third-party services to provide its services, in particular from:
• Amazon AWS
• Bugsnag
• Cloudflare
• Google Maps
• Google Cloud-Plattform
• Mode

• PageFly: Support for the creation and optimization of Shopify stores and connected websites; Service provider: BraveBits JSC., 2th floor Ecolife Capitol, 58 To Huu, Me Tri, Nam Tu Liem District, Hanoi, Vietnam 100000; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://pagefly.io/;Privacy Policy: https://pagefly.io/pages/privacy-policy.
• Amazon CloudFront: Content Delivery Network (CDN) - Service that enables the content of an online offering, in particular large media files such as graphics or program scripts, to be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://aws.amazon.com/de/cloudfront/;Privacy Policy: https://aws.amazon.com/privacy/;Data Processing Agreement: https://aws.amazon.com/de/compliance/gdpr-center/;Standard contractual clauses (guarantee of data protection level for processing in third countries): Inclusion in the order processing contract.
• Google Photos: Online service for storing images and videos; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.com/photos/about/;Privacy Policy: https://policies.google.com/privacy.
• Accessibly : We use the Accessibly service on our website, a widget to improve accessibility. You can find more information in Accessibly's privacy policy: https://accessiblyapp.com/privacy-policy/
  Legal basis: Processing is based on our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure accessibility and to improve our website.
  

Contact and inquiry management

When contacting us ( z.B. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the data of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.

• Types of data processed: Contact data (z.B . e-mail, telephone numbers); Content data (z.B. input in online forms); Usage data (z.B. websites visited, interest in content, access times); Meta data, communication data and process data (e.g. IP addresses, time data, identification numbers, consent status).
• Persons concerned: Communication partners.
• Purposes of processing: Contact requests and communication; Managing and responding to requests; Feedback (z.B . Collecting feedback via online form); Provision of our online offer and user-friendliness.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

• Zendesk (customer service platform) : We use the Zendesk tool as a platform for our customer service and support. Service provider: Zendesk, Inc, 1019 Market Street, San Francisco, CA 94103, USA. Types of data processed: As part of your request by e-mail or contact form, we usually collect and process inventory data (e.g. Name, email address), communication data (e.g. query content), as well as meta and process data (e.g. timestamp, IP address). Purpose of processing: The purpose of processing is to answer your support request, for technical troubleshooting and to improve the quality and performance of our customer service. Legal basis: The legal basis for this is the fulfillment of a contract or pre-contractual measures in accordance with Art. 6 para. 1 lit. b) GDPR and our legitimate interests in an efficient, secure and traceable support process in accordance with Art. 6 para. 1 lit. f). Data transfer to third countries: Zendesk also operates in the USA, an unsafe third country in terms of data protection law. Nevertheless, standard contractual clauses (EU Standard Contractual Clauses, SCCs) exist between us and Zendesk to ensure an adequate level of data protection. Privacy policy: Details on the use of Zendesk with regard to data protection can be found in Zendesk's privacy policy.
• Contact form: When users contact us via our contact form, e-mail or other communication channels, we process the data provided to us in this context to process the communicated request; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Reviews.io:

  On our website you have the opportunity to write reviews. For this we use " Reviews.io", a service ofREVIEWS.io2020 GMBH, Stralauer Allee 6, 10245 Berlin, Germany. We can use Reviews.io to collect customer reviews and publish them on our website.

  In order for you to write a review, Reviews.ioneeds your name or a pseudonym and your e-mail address (will not be published). As soon as you write a review via Reviews.io , the service automatically creates an account for you.

  When you submit a review or upload content, we process the following personal data:

  1. Rating text and title: Content of the rating.

  2. Optionally uploaded photos: Images that you provide to us.

  3. Your chosen (pseudonym) name: To be displayed next to the rating.

  4. E-mail address and IP address: For verification and prevention of abuse.

  5. Date and time of the rating.

  The purpose of this processing is to publish the rating and content on our website in order to help other customers with their purchase decision and to improve the quality of our products.

  With your consent, you agree that the content you provide (review text and photos) may be published and used on our website, in our social media channels, in advertising materials ( z.B. newsletters, flyers) and, if necessary, on the websites of third parties (z.B. external review platforms). We reserve the right to edit the content in this context,z.BPhotos to the required format or to correct obvious spelling mistakes.

  The processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time z.B. with informal notification by e-mail to us. The legality of the data processing operations already carried out remains unaffected by the revocation. If you withdraw your consent, we will delete or anonymize your review.

  Reviews can be submitted in such a way that it is not possible for other website users to identify you personally. It is up to you to decide whether you provide information about yourself in addition to the mandatory information. Please note that when choosing your pseudonym as well as within the free text fields and when uploading photos, certain details may make it possible to identify you personally. We recommend that you write your review text without providing personal data and design photos accordingly. We reserve the right not to publish or (partially) anonymize reviews that contain personal data.

  Furthermore, Reviews.iocarries out the following processing for us as part of the review:

  1. Identification as a reviewer when you log in to our website and visit the website again

  2. Verification of the authenticity of your reviews

  3. Answering your questions and providing appropriate customer service

  4. Forwarding our messages when we have responded to your review

  We have concluded an order processing contract with Reviews.ioin accordance with the requirements of Art. 28 GDPR, in which we oblige him to protect our customers' data and not to pass it on to third parties.

  For more information about the type of data collected by Reviews.io, please refer to Reviews.io 's Terms of Use and Privacy Policy: https://www.reviews.io/legal/user-privacy-policy.

• Personio: We use the servicePersonio , provided byPersonio SE & Co KG, Seidlstraße 3 80335 Munich, Germany , to manage applications and personnel processes.Data collected: The following personal data may be processed when using Personio: For applicants: Name, contact details, CV, certificates, application documents Purpose of data processing: Data processing is carried out for the execution of the application process (Art. 6 para. 1 lit. b GDPR). Forwarding of the data: The data is forwarded to Personio SE & Co. KG and processed there in accordance with the applicable data protection regulations. Processing takes place exclusively within the EU/EEA. Further information can be found in Personio's privacy policy: : Data protection according to EU GDPR - Personio Objection and revocation Applicants and employees can revoke their consent to the processing of personal data at any time

Newsletters and electronic notifications

We only send newsletters, emails and other electronic notifications (hereinafter "newsletter") with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter is always carried out in a so-called double opt-in procedure.D.hAfter registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. The changes to your data stored with the mailing service provider are also logged.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the email address in a blocklist solely for this purpose.

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Inhalte:

Information about us, our services, promotions and offers.

• Types of data processed: inventory data ( z.B. names, addresses); contact data (z.B . email, telephone numbers); meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); usage data (z.B. websites visited, interest in content, access times).
• Persons concerned: Communication partners.
• Purposes of processing: Direct marketing ( z.B. by email or post).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Option to object (opt-out): You can unsubscribe from our newsletter at any time, d.h. Revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably by email.

Further information on processing operations, procedures and services:

• Measurement of opening and click rates: The newsletters contain a so-called "web beacon", d.ha pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening rates and click rates as well as the storage of the measurement results in the user profiles and their further processing are carried out on the basis of user consent. Unfortunately, it is not possible to revoke the performance measurement separately; in this case, the entire newsletter subscription must be canceled or objected to. In this case, the stored profile information will be deleted; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
• Mailchimp: Email sending and email marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mailchimp.com ;Privacy Policy: https://mailchimp.com/legal/ ;Order processing contract: https://mailchimp.com/legal/ ;Standard contractual clauses (ensuring level of data protection for processing in third countries):Inclusion in the order processing contract; Further information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/ .

• BiteSpeed : We use the BiteSpeed service, provided by Actartly Technology Private Limited, to send you personalized marketing messages and information via WhatsApp. The following data may be processed: Name, phone number, communication history.Purpose of data processing:The processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR in order to send you relevant information and offers. You can withdraw your consent at any time by contacting us or using the unsubscribe link in the WhatsApp message.

• Klaviyo : We use the "Klaviyo" service on our website, an email marketing and automation tool operated by Klaviyo Inc, 125 Summer St, Boston, MA 02110, USA. Klaviyo enables us to create and send targeted email campaigns and to analyze user behavior in order to optimize our marketing measures.Data processing and disclosure:The following personal data may be collected and processed when using Klaviyo:

  • E-Mail-Adresse
  • Name
  • Usage data (z.B . Open and click rates of emails)
  • Other voluntary information (z.B . Preferences and interests)

  This data is collected by Klaviyo in order to send you personalized email campaigns, analyze your interactions with these emails and adapt our marketing strategies accordingly. Klaviyo may use cookies for this purpose, which are stored on your end device. The information generated by cookies about the use of the email campaigns is transmitted to a Klaviyo server and stored there. Legal basis: Your data is processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR) for the receipt of email marketing and on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) for the analysis and optimization of our marketing measures. Privacy Information : Legal Terms& Policies: Email Marketing & SMS | Klaviyo Legal

As a customer of younikat GmbH, you will receive a limited number of

product recommendations, surveys and requests for product reviews, even if you have not subscribed to a newsletter. When selecting individual product recommendations, we prefer to use the data from your previous orders in compliance with the statutory provisions. If you do not wish to receive individual product recommendations from us by email, you can unsubscribe at any time

by clicking on the unsubscribe link available in each email or by sending an email to kundenservice@vegdog.de

Web analysis, monitoring and optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such asz.B . age or gender, as pseudonymous values. With the help of reach analysis, we can z.B. recognize at what time our online offer or its functions or content are most frequently used or invite reuse. We can also understand which areas require optimization.

In addition to web analytics, we may also use test procedures toz.B . test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles,d.h . data summarized for a usage process is created and information is stored in a browser or in an end device and read from it. The information collected includes, in particular, websites visited and the elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data from us or from the providers of the services we use, location data may also be processed.

The IP addresses of users are also stored. However, we use an IP masking procedure (d.h ., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as z.B. email addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms.D.h.neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

• Types of data processed: Usage data ( z.B. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); content data (z.B . entries in online forms); event data (Facebook) ("event data" is data that is collected e.g. via Facebook Pixel (via Facebook Pixel). Facebook pixels (via apps or in other ways) and relate to individuals or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
• Persons affected: Users ( z.B. Website visitors, users of online services); communication partners.
• Purposes of processing: Remarketing; Target group formation; Reach measurement ( z.B. Access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles); Tracking (z.B . interest/behavioral profiling, use of cookies); Provision of our online offer and user-friendliness; Direct marketing (z.B. by e-mail or post); Conversion measurement (measurement of the effectiveness of marketing measures); Marketing; Click tracking; A/B tests; Heatmaps (mouse movements by users that are combined into an overall picture).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Google Optimize: Software for the analysis and optimization of online offers based on feedback functions as well as pseudonymous measurements and analyses of user behavior, which may include in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online offer; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://optimize.google.com ;Privacy Policy: https://policies.google.com/privacy ;Processing Agreement: https://business.safety.google/adsprocessorterms ;Standard contractual clauses (ensuring level of data protection for processing in third countries): https://business.safety.google/adsprocessorterms ;Further information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).
• Google Analytics: Web analysis, reach measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ;Privacy Policy: https://policies.google.com/privacy ;Processing Agreement: https://business.safety.google/adsprocessorterms ;Standard contractual clauses (ensuring level of data protection for processing in third countries): https://business.safety.google/adsprocessorterms ;Option to object (opt-out):Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements:https://adssettings.google.com/authenticated ;Further information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
• Google Universal Analytics: Range measurement and web analysis - We use Universal Analytics, a version of Google Analytics, to carry out a user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as z.BNames or e-mail addresses. It is used to assign analysis information to a user, z.B. to recognize which content users have accessed within a use or whether they visit our online offer again. Pseudonymous profiles of users are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com ;GTC: https://business.safety.google/adsprocessorterms/ ;Privacy Policy: https://policies.google.com/privacy ;Data processing agreement: https://business.safety.google/adsprocessorterms ;Standard contractual clauses (ensuring level of data protection for processing in third countries): https://business.safety.google/adsprocessorterms ;Option to object (opt-out):Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements:https://adssettings.google.com/authenticated ;More information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
• Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content the users have called up within one or more usage processes, which search terms they have used, which they have called up again or which they have interacted with our online offer. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Analytics provides higher-level geographic location data by collecting the following metadata based on IP searches: "city" (and the derived latitude and longitude of the city), "continent", "country", "region", "subcontinent" (and the ID-based equivalents). To ensure the protection of user data in the EU, Google receives and processes all user data via domains and servers within the EU. The IP address of users is not logged and is shortened by the last two digits by default. The IP address is shortened on EU servers for EU users. In addition, all sensitive data collected from users in the EU is deleted before it is collected via EU domains and servers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ;Privacy Policy: https://policies.google.com/privacy ;Processing Agreement: https://business.safety.google/adsprocessorterms/ ;Standard contractual clauses (ensuring level of data protection for processing in third countries): https://business.safety.google/adsprocessorterms ;Option to object (opt-out):Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements:https://adssettings.google.com/authenticated ;Further information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
• Google Signals (Google Analytics function): Google signals are session data from websites and apps that Google associates with users who have signed in to their Google accounts and activated ad personalization. This assignment of data to these registered users is used to enable cross-device reports, cross-device remarketing and cross-device conversion measurement. These include: Cross-platform reporting - Linking data about devices and activity from different sessions using your User ID or Google Signals data, providing an understanding of user behavior at every step of the conversion process, from first contact to conversion and beyond; Remarketing with Google Analytics - creating remarketing audiences from Google Analytics data and sharing these audiences with linked advertising accounts; Demographics and interests - Google Analytics collects additional information about demographics and interests from users who are logged into their Google Accounts and have ad personalization enabled; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/7532985?hl=de ;Privacy Policy: https://policies.google.com/privacy ;Processing Agreement: https://business.safety.google/adsprocessorterms ;Standard contractual clauses (ensuring the level of data protection for processing in third countries): https://business.safety.google/adsprocessorterms ;Further information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).
• Target group formation with Google Analytics: We use Google Analytics to display the ads placed by Google and its partners within advertising services only to those users who have also shown an interest in our online offer or who have certain characteristics ( z.B. Interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interest of users; Service provider:Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com ;Legal basis: https://business.safety.google/adsprocessorterms/ ;Privacy Policy: https://policies.google.com/privacy ;Data processing agreement: https://business.safety.google/adsprocessorterms/ ;Further information:Types of processing and data processed: https://privacy.google.com/businesses/adsservices ; Data processing terms for Google advertising products and standard contractual clauses for third country transfers of data:https://business.safety.google/adsprocessorterms .
• Google Tag Manager: Google Tag Manager is a solution that we use to manage so-called. Manage website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not create user profiles or store cookies, for example. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com ;Privacy Policy: https://policies.google.com/privacy ;Processing Agreement: https://business.safety.google/adsprocessorterms ;Standard contractual clauses (ensuring level of data protection for processing in third countries): https://business.safety.google/adsprocessorterms .
• Mailchimp: Email sending and email marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mailchimp.com ;Privacy Policy: https://mailchimp.com/legal/ ;Processing Agreement: https://mailchimp.com/legal/ ;Standard contractual clauses (guarantee of data protection level for processing in third countries):inclusion in the order processing contract; Further information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/ .
• Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information by means of interfaces in apps), Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (z.B. Interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"); Service provider:Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com ;Privacy Policy: https://www.facebook.com/about/privacy ;Further information:Event data of the users, d.h. Behavioral and interest data, are processed for the purposes of targeted advertising and targeting on the basis of the Joint Controller Agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.)
• Microsoft Clarity: Software for the analysis and optimization of online offers based on feedback functions as well as pseudonymous measurements and analyses of user behavior, which may include in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online offer; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://clarity.microsoft.com/ ;Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement .
• TikTok Pixel: A TikTok pixel is an HTML code that is loaded when a user visits a website. When a user visits our online offering, the pixel is triggered and tracks the user's behaviour and conversions (possible purposes: measuring campaign performance, optimizing ad delivery, building custom and lookalike audiences); Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://ads.tiktok.com/help/article?aid=6669727593823993861 ;Privacy Policy: https://www.tiktok.com/de/privacy-policy .

• Hotjar : Hotjar stores pseudonymized user and behavioral data for website analysis. Cookies may also be used for this purpose. Service provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta.Legal bases : Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR)Data protection declaration : https://www.hotjar.com/legal/policies/privacy/

• We use the service VWO (Visual Website Optimizer) on our website, provided by Wingify( KLJ TOWER, North, Netaji Subhash Place, Pitampura, Delhi, 110034) , a tool for website analysis and optimization. With VWO we can perform A/B tests, multi-variant tests and other analyses to improve the user-friendliness and effectiveness of our website.Purpose of data processing:Data processing by VWO is carried out for the purpose of improving the user experience on our website and for carrying out tests and analyses. The processing is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR to optimize our website and its content. Data transfer: The data collected by VWO is transferred to Wingify servers and processed there. Wingify undertakes to comply with the data protection standards of the European Union. Further information can be found in the Privacy Policy of VWO.

Onlinemarketing

We process personal data for online marketing purposes, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the user data relevant for the presentation of the aforementioned content is stored. This information may includez.B . this includes content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (d.h ., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as z.B. e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms.

The information in the profiles is generally stored in cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing process and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing process provider.

Exceptionally, clear data can be assigned to the profiles. This is the case if the users z.B. Are members of a social network whose online marketing processes we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providersz.B . by giving their consent during registration.

We only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, d.hz.B , to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

• Types of data processed: Content data ( z.B . Entries in online forms); Usage data ( z.B. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); Event data (Facebook) ("event data" is data that, e.g. can be transmitted by us to Facebook via Facebook pixels (via apps or in other ways) and relate to people or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
• Persons affected: Users ( z.B . Website visitors, users of online services).
• Purposes of processing: Reach measurement ( z.B . Access statistics, recognition of returning visitors); tracking ( z.B. interest/behavioral profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; profiles with user-related information (creation of user profiles); provision of our online offer and user-friendliness; remarketing.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Option to object (opt-out): We refer to the data protection notices of the respective providers and the objection options (so-called "opt-out") specified for the providers. If no explicit opt-out option has been specified, you have the option of deactivating cookies in your browser settings. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-territory: https://optout.aboutads.info.

Further information on processing operations, procedures and services:

• Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information by means of interfaces in apps), Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics ( z.B. Interest in certain topics or products, which can be seen from the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion measurement");Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/about/privacy ; Further information:Event data of users,d.h. Behavioral and interest data, are processed for the purposes of targeted advertising and targeting on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.)
• Facebook ads: Placement of ads within the Facebook platform and evaluation of the ad results; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/about/privacy ; Option to object (opt-out):We refer to the data protection and advertising settings in the user's profile on the Facebook platform as well as in the context of Facebook's consent procedure and Facebook's contact options for exercising information and other data subject rights in Facebook's data protection declaration;Further information: Event data of the users,d.h . Behavioral and interest data, are processed for the purposes of targeted advertising and targeting on the basis of the Joint Controller Agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc
• Google Ad Manager:We use the "Google Marketing Platform" (and services such asz.B . "Google Ad Manager") to place ads on the Google advertising network ( z.B .in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display ads for and within our online offering in a more targeted manner in order to present users only with ads that potentially match their interests. If a user z.B. If a user is shown ads for products that they have shown an interest in on other online offers, this is referred to as "remarketing"; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Further information: Types of processing and data processed:https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms; if Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for third country transfers of data: https://business.safety.google/adsprocessorterms.
• Google Ads and conversion measurement:Online marketing process for the purpose of placing content and ads within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.).) so that they are displayed to users who are presumed to be interested in the ads. In addition, we measure the conversion of the ads,d.h whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Further information: Types of processing and data processed:https://privacy.google.com/businesses/adsservices ; Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Google Ads Remarketing:Google Remarketing, also known as retargeting, is a technology that allows users who use an online service to be added to a pseudonymous remarketing list so that users can be shown ads on other online offers based on their visit to the online service; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Further information: Types of processing and data processed:https://privacy.google.com/businesses/adsservices ; Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Advanced conversions for Google Ads:When customers click on our Google ads and subsequently use the advertised service (so-called "conversion"), the data entered by the user, such asz.B . the e-mail address, name, home address or telephone number, can be transmitted to Google. The hash values are then compared with the user's existing Google accounts in order to track the user's interaction with the ads ( z.B . Clicks or views) and thus to better evaluate and improve their performance; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://support.google.com/google-ads/answer/9888656 .
• Google Adsense with personalized ads:We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Further information: Types of processing and data processed:https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Instagram ads:Placement of ads within the Instagram platform and evaluation of the ad results; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.instagram.com ; Privacy Policy: https://instagram.com/about/legal/privacy ; Option to object (opt-out): We refer to the data protection and advertising settings in the user's profile on the Instagram platform as well as in the context of Instagram's consent procedure and Instagram's contact options for exercising information and other data subject rights in Instagram's privacy policy;Further information:Event user data, d.h. Behavioral and interest data, are processed for the purposes of targeted advertising and targeting on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc
• Microsoft Advertising (formerly Bing Ads):Online marketing process for the purpose of placing content and ads within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads,d.hwhether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://about.ads.microsoft.com/ ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement; Option to object (opt-out): https://account.microsoft.com/privacy/ad-settings/; Further information: https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security.
• TikTok:Social network/video platform;Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.tiktok.com ; Privacy Policy: https://www.tiktok.com/de/privacy-policy.
• TikTok Pixel:A TikTok pixel is an HTML code that is loaded when a user visits a website. When a user visits our online offering, the pixel is triggered and tracks the user's behavior and conversions (possible uses: measuring campaign performance, optimizing ad delivery, building custom and lookalike audiences);Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://ads.tiktok.com/help/article?aid=6669727593823993861 ; Privacy Policy: https://www.tiktok.com/de/privacy-policy.
• Tiktok advertisements:Placement of advertisements within the Tiktok platform and evaluation of the advertisement results;Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://ads.tiktok.com/ ; Privacy Policy: https://www.tiktok.com/de/privacy-policy.
• Mailchimp Tracking:Success analysis; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); standard contractual clauses (ensuring the level of data protection for processing in third countries): Inclusion in the order processing contract; Order processing contract:https://mailchimp.com/legal/; Further information: Special security measures:https://mailchimp.com/help/Mailchimp-european-data-transfers/ ; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com ; Privacy Policy: https://mailchimp.com/legal/.
• OptiMonk: We use the "OptiMonk" service of theprovider OptiMonk International Zrt, 4028 Debrecen, Kassai út 129, Hungary, for website optimization. OptiMonk enables us to evaluate and improve our website and advertising campaigns with the help of usage data. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) Data protection declaration : https://www.optimonk.com/privacy-policy

• LoyaltyLion: We use the LoyaltyLion service on our website, provided by LoyaltyLion Ltd(20 Farringdon Street, London, EC4A 4EN ) , a loyalty program for managing loyalty points and rewards. With LoyaltyLion, we can offer our customers a personalized and tailored loyalty program.

  Your data is processed to provide our loyalty program, to track your points and rewards and to analyze and optimize our customer loyalty measures. The processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or our legitimate interest (Art. 6 para. 1 lit. f GDPR) in ensuring better customer loyalty and satisfaction.

  For more information on data processing by LoyaltyLion, please refer to LoyaltyLion's privacy policy: https://loyaltylion.com/privacy

• Poptin : We use the Poptin service on our website, provided by Poptin Ltd., a tool for creating pop-ups and forms. The use of this service enables us to interact with our website visitors in a targeted manner, for example by displaying offers or collecting contact information.

  Poptin may collect data such as IP address, information about the browser used and session duration. When you fill out a pop-up form, the information you enter (e.g. name, e-mail address) is transmitted to us and processed.

  Poptin processes data to improve the user-friendliness of our website, to personalize offers and to enable effective communication with our website visitors. The processing is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR to optimize the use of our website.
  Privacy Policy: Privacy Policy - Poptin GDPR Information: GDPR - Poptin

• Avada: We use the Avada service, provided by Avada Commerce , to display personalized up- and cross-selling offers and to optimize the shopping experience. Collected data : Avada may collect and process the following data: Purchase history and order behavior, interactions on the website (e.g. clicks, products viewed). Avada may use cookies for this purpose.Purpose of data processing : Processing is carried out to improve our marketing strategies and to provide personalized recommendations in accordance with Art. 6 para. 1 lit. f GDPR (legitimate interest). Privacy policy:Privacy Policy | Avada Commerce
• PreOrder Now Wolf : We use the PreOrder Now Wolf service, provided by Boss Apps , to enable pre-orders for products on our website. Data collected: The following personal data may be processed when using PreOrder Now Wolf: Name and contact details (e.g. email address), order information and pre-orders, payment and invoice data (depending on payment processing) Purpose of data processing : Data processing is carried out to process pre-orders and to notify you of product availability. The processing is based on Art. 6 para. 1 lit. b GDPR (contract fulfillment) and Art. 6 para. 1 lit. f GDPR (legitimate interest in efficient order processing).Data transfer : The data may be transferred to Boss Apps and processed there in accordance with the applicable data protection regulations. Further information can be found in the privacy policy of Boss Apps: acr.bossapps.co/privacy_policy.html

Kundenumfragen

We, younikat GmbH , take the protection of your personal data very seriously. In the following, we would like to inform you about how we process your data as part of the customer survey or as part of the competition and what rights you are entitled to in connection with your personal data.

1) Who is responsible for processing my data?

younikat GmbH
Am Weißbach 66
82396 Pähl
E-mail:kundenservice@vegdog.de

Seat of the company: Munich
Munich Local Court HR B 218193
Tax number: 119/143/10077
VAT identification number pursuant to Section 27a of the German Value Added Tax Act:DE300116659

Management: Dipl. Ing. Tessa Zaune-Figlar, Valerie Henssen, Kai Naujoks

2) How can I contact the Data Protection Officer?

You can reach our data protection officer at datenschutz@vegdog.de . He will be happy to answer any questions you may have about data protection.

3) How will my data be processed if I take part in the survey?

We collect and process your data because we have your permission to process it. The legal bases for data processing arise in particular from Art. 6 para. 1 lit. a (consent) and Art. 6 para. 1 lit. f (legitimate interest) GDPR.

If a free text field is integrated in the survey, we collect the data provided in your answer. Please do not enter any personal data in free text fields.

3a) Collection of technically necessary data and log files

When you take part in our survey, we collect the data that your browser transmits to us. In detail, these are the following data:

• Start time of the participation
• End time of participation
• Pseudonymized hash of the IP address (to filter duplicates)

This data is collected and processed in order to display the survey to you, to ensure and improve stability and for security reasons. The legal basis for this processing is Art. 6 para. 1 lit. f GDPR. The data will be deleted as soon as it is no longer required for the aforementioned purposes. The collection of this data and the storage of the data in log files is absolutely necessary for the operation of the website. The user therefore has no option to object to this.

3b) Use of cookies

In addition, cookies are used when using our website. Cookies are small text files that are stored on your computer by us or by another party (you will find more detailed information in the description of our analysis procedures below) and through which certain information flows to the party setting the cookie. Cookies are always assigned to a specific browser. By using cookies, it is not possible to execute programs or transfer viruses to your PC. You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. However, this may mean that you will not be able to use all the functions of our website. You are also free to delete all cookies at any time via your browser settings.

The survey website uses the following types of cookies:

Technically necessary cookies:

We use technically necessary cookies to make the survey user-friendly and effective. The following data is stored in the cookies and transmitted to us:

• Session cookie:
  • Type of processing: A session cookie is set for the participant to answer a survey.
  • Purpose of processing: The session cookie is used to recognize an ongoing participation and to provide a smooth flow of the survey (correct questions, pages and submitted answers as well as assignment of the current participation).
  • Circle of data subjects: Interested parties and visitors to the website Deletion of data: Deletion takes place when the browser is closed.

• Session cookie: CSRF token
  • Type of processing: When a survey is answered, a CSRF token is set for the participant.
  • Purpose of processing: To protect the participant's data from cross-site request forgery ( https://de.wikipedia.org/wiki/Cross-Site-Request-Forgery )
  • Group of data subjects: Interested parties and visitors to the website
  • Deletion of the data: The deletion takes place when the browser is closed.

4) Processing of personal data in the context of the survey

Questions are asked as part of surveys. You have the opportunity to answer them voluntarily and anonymously. The aim of the survey is to get to know our customers and the target groups behind them better. For this purpose, conclusions are drawn in aggregated form about the purchasing behavior of different groups of people, the composition of these groups of people based on the socio-demographic characteristics surveyed and the needs, experiences, opinions and wishes of these groups of people. This aggregated data is used to improve our services and our product range. 3 months after the end of the survey, all data that allows conclusions to be drawn about natural persons will be deleted. The survey data is stored in anonymized form.

5) To which categories of recipients will my data be transmitted?

For surveys we use the service provider TYPEFORM SE, calle de Pallars 108 (Aticco), 08018 - Barcelona, Spain. You can find more information about the company on their website at https://www.typeform.com/ ; Typeform's privacy policy can be found here: https://admin.typeform.com/to/dwk6gt/.

Your data will not be passed on to third parties. We treat your data confidentially. The technical platform used by TYPEFORM SE is AWS (Amazon Web Services) located in the USA. All data is stored there in encrypted form. The employees of the subcontractor have no access to the stored data. There is a contract based on the standard contractual clauses of the EU (2021/914 of June 4, 2023).

Within younikat GmbH , only those departments and employees who need access to your data to fulfill the above-mentioned purposes will have access to it.

6) Is the data also transmitted to recipients in countries outside the European Economic Area?

Yes. Your survey data will be transmitted byTypeform SE in the AWS data center in the third country USA, but stored there exclusively in encrypted form. The current SCC of the EU (2021/914 of June 4, 2023) serve as the legal basis.

7) How will my data be processed if I take part in the competition?

We process your data (email address) as part of the competition exclusively on the basis of your consent to process the prize draw.

If entries by participants are published as part of the competition (z.B . as part of a vote or presentation of the competition entries or of the winners or reporting on the competition), we would like to point out that only the first names of the participants will be published in this context. This takes appropriate account of your personal rights.

In principle, the data of the participants (here: e-mail address) will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for longer in order to z.B. Answer queries about the prizes or fulfill the prize services; in this case, the retention period depends on the type of prize and isz.B. up to three years for items or services in order toz.B . Be able to process warranty claims. Furthermore, participants' data may be stored for longer z.B. in the form of reporting on the competition in online and offline media.

If data was also collected for other purposes as part of the competition, its processing and the retention period are based on the data protection information for this use ( z.B. in the case of registration for the newsletter as part of a competition).

• Types of data processed: inventory data (z.B. names, addresses); content data (z.B . entries in online forms); metadata, communication data and procedural data (e.g. IP addresses, time data, identification numbers, consent status).
• Persons concerned: Competition participants.
• Purposes of the processing: Implementation of competitions.
• Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

8) Datensicherheit

younikat GmbHuses state-of-the-art technical and organizational security measures (so-called TOMs) to protect the data you provide to us from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

For the implementation of surveys, we have concluded a contract with Typeform SE on the basis of the EU standard contractual clauses (2021/914 of June 4, 2023), in which the measures for the security of processing are also reliably documented at the subcontractor AWS.

9) What rights do I have in relation to my data?

As a data subject, you have the following rights if the requirements are met:

• Right of access (Article 15 GDPR); the restrictions of Section 34 BDSG apply here and the exceptions of Section 35 BDSG with regard to the right to erasure.
• Right to rectification (Article 16 GDPR)
• Right to erasure (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to data portability (Article 20 GDPR),d.h the right to obtain the personal data you have provided to us in a structured, commonly used and machine-readable format.
• Right to object to processing (Article 21 GDPR):

WIDERSPRUCHSRECHT Art. 21 GDPR If we process your data on the basis of legitimate interests (Art. 6 para. 1 lit. f GDPR) or for the performance of a public task (Art. 6 para. 1 lit. e GDPR) and if there are reasons against this processing arising from your particular situation, you have the right to object to this processing in accordance with Art. 21 para. 1 GDPR. You also have the right to object to any type of processing for direct marketing purposes in accordance with Art. 21 (2) and (3) GDPR. You can address your objection to us at any time without any formal requirements. For the best possible processing, please use the following contact details: kundenservice@vegdog.de

10) Right to lodge a complaint with a supervisory authority

In accordance with Art. 77 GDPR, you can lodge a complaint with a data protection supervisory authority at any time. This applies without prejudice to other administrative or judicial remedies.

The supervisory authority responsible for younikat GmbH is:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Phone: +49 (0) 981 180093-0
Email:poststelle@lda.bayern.de

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because it could make it more difficult to enforce users' rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. This allowsz.B . user profiles to be created based on user behavior and the resulting interests of users. The usage profiles can in turn be used to z.B. Place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user's data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

• Types of data processed: Contact data (z.B . e-mail, telephone numbers); Content data ( z.B . input in online forms); Usage data ( z.B . websites visited, interest in content, access times); Meta data, communication data and process data (e.g. name, e-mail address, telephone number). IP addresses, time data, identification numbers, consent status).
• Persons concerned:Users (z.B. Website visitors, users of online services).
• Purposes of Processing: Contact requests and communication; Feedback (z.B. Collection of feedback via online form); Marketing.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Instagram:Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com ; Privacy Policy: https://instagram.com/about/legal/privacy.
• Facebook pages:Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy:https://www.facebook.com/policy ), as well as information about the devices used by users (e.g. IP addresses, operating system, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP address, IP E.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Page Insights", to Page operators to help them understand how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights",https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data );Service provider:Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;Legal basis:Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/about/privacy; Standard Contractual Clauses (Safeguarding the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Agreement on joint controllership: https://www.facebook.com/legal/terms/information_about_page_insights_data. The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc
• TikTok: Social network/video platform;Service provider:TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.tiktok.com ; Privacy Policy: https://www.tiktok.com/de/privacy-policy.
• Twitter: Social network;Service provider:Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://twitter.com/privacy , (Settings: https://twitter.com/personalization ).
• YouTube: Social network and video platform;Service provider:Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Data protection declaration: https://policies.google.com/privacy ; Option to object (opt-out): https://adssettings.google.com/authenticated.

Plugins and embedded functions and content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This may include, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

• Types of data processed: Usage data ( z.B. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); Inventory data (z.B . Names, addresses); contact data ( z.B . email, telephone numbers); content data ( z.B . entries in online forms); location data (information on the geographical position of a device or person).
• Persons concerned:Users (z.B. Website visitors, users of online services).
• Purposes of processing: Provision of our online offer and user-friendliness; provision of contractual services and customer service.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Integration of third-party software, scripts or frameworks (e.g. jQuery):We integrate software into our online offering that we retrieve from servers of other providers (z.B. Function libraries that we use for the purpose of displaying or user-friendliness of our online offering). The respective providers collect the IP address of the users and can process it for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software into our online offering that we retrieve from servers of other providers (z.B . Function libraries that we use for the purpose of displaying or making our online offering more user-friendly). The respective providers collect the IP address of the users and can process it for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Google Fonts (obtained from the Google server):Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform presentation and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA - When visiting our online offer, users' browsers send their browser HTTP requests to the Google Fonts Web API ( d.h. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Google Fonts Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the User-Agent, which describes the browser and operating system versions of the website visitors, as well as the referral URL (d.h . the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics to measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts "Analytics" page. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregated report on the top integrations based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://fonts.google.com/ ; Privacy Policy: https://policies.google.com/privacy;Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
• Google Maps: We integrate the maps of the "Google Maps" service of the provider Google. The processed data may include, in particular, IP addresses and location data of the users;Service provider:Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mapsplatform.google.com/ ; Privacy Policy: https://policies.google.com/privacy.
• Google Maps APIs and SDKs: Interfaces to Google's map and location services, such as allow the completion of address entries, location determinations, distance calculations or the provision of supplementary information on locations and other places;Service provider:Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mapsplatform.google.com/ ; Privacy Policy: https://policies.google.com/privacy.
• reCAPTCHA: We integrate the "reCAPTCHA" function in order to be able to recognize whether entries (z.B. in online forms) are made by humans and not by automatically acting machines (so-called "bots"). The processed data may include IP addresses, information on operating systems, devices or browsers used, language settings, location, mouse movements, keyboard strokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.com/recaptcha/ ; Privacy Policy: https://policies.google.com/privacy;Option to object (opt-out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated .
• hCaptcha : We use the "hCaptcha" service on our website, which is operated by Intuition Machines, Inc, 350 Alabama St, San Francisco, CA 94110, USA. hCaptcha is used to ensure that certain entries on our website are made by a natural person and not by an automated program (bot). This protects our website from misuse and unwanted access. The following personal data may be collected and processed when hCaptcha is used: IP address, information about the browser and operating system used, mouse movements and click behavior, time spent on the website and other, hCaptcha-specific data required to verify human actions. This data is transmitted to hCaptcha servers in the USA and stored there. hCaptcha uses this data to determine whether the entries on our website originate from a human or a bot. In the course of this, information may be processed and stored by cookies or similar technologies.
  Legal basis : Legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure the security of our website and to protect us from automated interventions ( z.B . by bots).
  Website:https://www.hcaptcha.com/Datenschutzerklärung:https://www.hcaptcha.com/gdpr
• YouTube-Videos: Video content;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.youtube.com ; Privacy Policy: https://policies.google.com/privacy;Option to object (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated .
• YouTube-Videos: Video content; YouTube videos are integrated via a special domain (recognizable by the component "youtube-nocookie") in the so-called "extended data protection mode", whereby no cookies are collected on user activities in order to personalize the video playback. Nevertheless, information on the user's interaction with the video (z.B. Remembering the last playback point) may be stored;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.youtube.com ; Privacy Policy: https://policies.google.com/privacy.
• Font Awesome (obtained from the provider's server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform display and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment;Service provider:Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fontawesome.com/ ; Privacy Policy: https://fontawesome.com/privacy.

• Webgains Affiliate Marketing:We use the "Webgains Affiliate Marketing" service on our website, an affiliate network operated by Webgains GmbH, Frankenstraße 150C,90461 Nuremberg Germany . Webgains enables us to integrate advertising partners on our website and to receive commissions via affiliate links.Data processing and disclosure: The following personal data may be collected and processed when using Webgains:

  • IP-Adresse
  • Usage data ( z.B . affiliate links clicked, pages visited)
  • Transaction data ( z.B. purchases via affiliate links)

  This data is collected by Webgains to enable the tracking and billing of affiliate commissions. For this purpose, Webgains may use cookies that are stored on your end device. The information generated by cookies about the use of this website (including your IP address) is transmitted to a Webgains server and stored there.

  Legal basis: The processing of your data is based on our legitimate interests (Art. 6 para. 1 lit. f GDPR) for the analysis and optimization of our affiliate marketing as well as for the processing of commission payments. Privacy Policy : Privacy Policy | WEBGAINS GIVES YOU THE EDGE

Change and update of the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part ( z.B . Consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of the data subjects

As data subjects, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

• Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
• Right to withdraw consent: You have the right to withdraw your consent at any time.
• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
• Right to rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the statutory provisions.
• Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the legal requirements.
• Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
• Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the provisions of the GDPR.

Begriffsdefinitionen

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are listed in alphabetical order.

• A/B tests: A/B tests are used to improve the user-friendliness and performance of online services. Users z.B. are shown different versions of a website or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements can differ. The user's behavior,z.B . longer time spent on the website or more frequent interaction with the elements, can then be used to determine which of these websites or elements are more likely to meet the user's needs.
• Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
• Heatmaps: "Heatmaps" are mouse movements of users that are summarized into an overall picture, with the help of which z.B. it can be recognized which website elements are preferred and which website elements users prefer less.
• Click tracking: Click tracking makes it possible to monitor the movements of users within an entire online offering. As the results of these tests are more accurate if user interaction can be tracked over a certain period of time (z.B .so that we can find out whether a user likes to return), cookies are usually stored on the user's computer for these test purposes.
• Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a process that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful.
• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier ( z.B. Cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Profiles containing user-related information: The processing of "profiles containing user-related information", or in short, "profiling" includes any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behavior and interests, such asz.B . interaction with websites and their content, etc.) (z.B. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
• Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can track the behavior or interests of visitors in certain information, such as z.B. Content of websites. With the help of reach analysis, website owners canz.B. recognize at what time visitors visit their website and what content they are interested in. This enables themz.B . to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
• Remarketing: The term "remarketing" or "retargeting" is used when z.B. it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites z.B. in advertisements.
• Location data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
• Tracking: The term "tracking" is used when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be z.B. to display advertisements to users that are likely to match their interests.
• Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• processing: "processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, analysis, storage, transmission or erasure.
• Target group formation: Target group formation ("custom audiences") is the term used when target groups for advertising purposes, z.B. Display of advertisements are determined. Based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online store in which they viewed the products. In turn, "lookalike audiences" (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.