Black Dog Syndrom: Warum schwarze Hunde oft übersehen werden

Black dog syndrome: Why black dogs are often overlooked

Black dogs are unfortunately still considered more difficult to place in animal welfare. The so-called black dog syndrome describes a phenomenon in which four-legged friends are less likely to be adopted simply because of their coat color. A quick look at the animal shelter quickly shows that black says nothing about a dog's character, temperament or compatibility. So why are these prejudices so persistent and how can we counteract them?

Reading time: 4min
From: Alena Thielert
Modified: 18.02.2026
Published: 05.01.2026

What is behind black dog syndrome

Black dog syndrome is not a scientifically defined term, but it is a real pattern that many animal shelters and animal welfare organizations observe. Black dogs often stay longer, even though they are just as friendly, smart and loving as dogs with other coat colors. This affects both pedigree dogs and black mixes. The reasons for this are varied and have a lot to do with visual perception and unconscious associations.

Why are black dogs less likely to be adopted?

One factor is the way we perceive dogs. Black is a color in which details stand out less, especially in photos. Facial features blur more easily, making the individual characteristics of the animals harder to capture. In a world where many adoption decisions are made via social media and online profiles, this can be a real disadvantage.

There is also a cultural aspect. In films or series, dark creatures are often portrayed as "vigilant", "mysterious" or even "dangerous". These stereotypes have a subconscious effect and shape our attitudes, even if we don't realize it. This has nothing to do with the animals themselves, but with the image we have learned over the years.

Color is not a character - and not an obstacle to bonding

Anyone who has ever met a black dog knows that they are just as individual and lovable as all the others. Their loyal look, their sensitivity and their eagerness to learn are not related to their coat color. A black dog can be a family dog, a sports partner, a cozy companion or a lively optimist. It all depends on personality, upbringing, everyday life and attachment - never on color.

This is precisely why it is so important to us at VEGDOG that we make the Black Dog Syndrome visible. The more people know how unfounded these prejudices are, the more likely it is that black dogs will get the chance they deserve.

What can I do to reduce prejudice?

Each and every one of us can make a contribution. Even small steps make a difference.

Talk openly about the topic when you meet people who want to adopt a dog . Share the stories of black dogs, whether from the shelter, from your neighborhood or from friends. A personal success story will stick in your mind more than any prejudice.

If you are considering adopting yourself: Consciously look twice. Don't let photos decide on their own. Ask about character traits, observe their behavior when you meet them and go into the first contact with an open mind.

Spotlight on Black Dogs

The black dog syndrome will only disappear if we name it and contradict it. Black dogs are not shadowy figures in the shelter, but wonderful personalities who want to be seen. With attention, exchange and open hearts, we can ensure that they too get their chance of a loving home.

Alena Thielert

My dog Negrutu and I joined the VEGDOG pack in October 2020. I can now use my degree in environmental protection and experience from various activities in environmental and animal protection for the newsletter, YouTube channel, PR and blog.

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